Overview:
Pros:
- Innovative idea of cloud connection and USB thumb drive
- Efficient, eco-friendly packaging
- Quality construction from premium materials
- Stylish design
- Package includes all essential stuff
- Easy to understand settings
- The management interface is a visual treat
- 3GB of free online storage
Cons:
- The USB cables in package are short
- Very little options for configuration
- Absence of file filtering options
- Inability to hide sub directories
- Requirement of 2 separate online accounts
- Minimalistic web interface
- Limited search options
- Absence of user defined hierarchical file organisation
- Default back-up of Windows user directory including browser cache and temp folder
- Impractical stylish 3D wall
Review:
If you have heaps of pictures and videos and just go mad when you have to find a specific one, synchronise it between a lot of areas and even access it online, then Hitachi’s LifeStudio Mobile Plus External Hard drive might just have the right solution for you and we also have to mention here that it is quite a brave attempt at solving these issues. It sports Hitachi’s LifeStudio application that automatically pops out the digital media content such as music, images, videos and docs and organises and presents them in a very clear and ‘easy to find stuff’ manner. This is a highly appealing option for the mainstream consumers.
The LifeStudio Mobile Plus is a portable hard drive that possesses magnetic connectivity to a 4GB USB key that has been included in the box. As the name indicates, this device is a ‘Portable’ version of the Hitachi LifeStudio Desk Plus. We can be sure of this fact as both of these drives seem to come with identical file management and backup suite that has about 3GB of free cloud storage. There is no doubt that this concept will work, but the part of ease of use and simplicity has to be seen and experienced to be believed. Read on to find out more about this external hard drive.

Design:
Trio parts:
The Hitachi LifeStudio Mobile Plus Portable Hard Drive has quite an interesting design as it comes about in three parts of the external hard drive itself, a docking station as well as a USB key. As we mentioned in the intro, the key is attached to the docking station with the magnet and it can also be removed quite easily. All three pieces are colour coordinated (blue, graphite, and black), and both the hard drive and USB key have built-in access lights. The drive is pretty compact like most of the other 2.5″ portable hard drives. In comparison to the other external hard drives such as the Western Digital My Book and Buffalo Drive Station, the LifeStudio has quite an avant grade design. The LifeStudio Mobile Plus is available in two beautiful shades of graphite and platinum.
The Thumb Drive:
When all the three packages are put together, the entire package looks pretty bulky and this is exactly when the USB drive comes in handy. It is a great idea, especially for students who can carry small amounts of data to class. Yet, if you already have a USB drive, then this might sound redundant except when you may want to use it as a microSD card reader.
Power and Cables:
Being a mobile drive, the LifeStudio draws power straight out from the USB ports. In order to cope up with the low power ports, Hitachi has included a Y cable with 2 USB cables. Unfortunately, the USB cable in the package is a bit short, so you make have to use an extension cable so that you can connect the LifeStudio Mobile Plus to a PC.
Interface:
The Hitachi LifeStudio Mobile Plus Portable hard drive comes in three capacities of 250GB, 320GB and 500GB. The thumb drive has a 4GB microSD card as storage, which can be upgraded to up to 32GB. Interface wise, you get neither the USB 3.0 nor FireWire. Since you get only the USB2.0 interface, it makes it rather out of date in comparison to the USB3.0 based external hard drives getting more famous.
Features:
The hard drive partition:
The external hard drive has two separate partitions. You will be able to format the first partition into the file systems you wish, such as NTFS, FAT32 or HFS+. But the second partition is read only type that is formatted in form of a CD ROM that has Hitachi’s LifeStudio and Backup software. Out of the box, the LifeStudio Mobile Plus is formatted in FAT32 file system and allows both Mac OS and Windows to have complete access to it. The drives coming preformatted in FAT32 for the sake of flexibility is not new is because Buffalo Tech did the same for its MiniStation Cobalt drive. However, we liked the way Seagate handled it with its GoFlex Family, where the drive is reformatted in the uncompromising NTFS file system, and also offers free software that allows Macs to read and write to NTFS.
Installation and Set-up:
Installation and set-up of the drive is hassle free and the process will take just a minute. As we just mentioned, the offered USB cable is quite short, but they got detected immediately once connected. Both the drive and USB stick appear as removable media on your system. The bad news is, the drive cannot handle files larger than 4GB. It is not a huge thing to worry about as the installer has a function that aids in formatting the drive for more advanced file systems. Next, all that is left to do is, just install the software from the virtual CD drive. This software has a fancy interface that looks like Apple’s Cover Flow, by displaying stuff in chronological order.
With the LifeStudio Mobile Plus 250GB/320GB/500GB hard drives, Hitachi attempts to bring about a fresh approach to the storage process, by offering a streamlined 3D representation of your data. This is a great external storage solution to make it quite easy for you to find the thing you want and whenever you wish among your digital mess. The bad news is, this software does not support network storage or allow much for any customisation. This 3D scrolling Cooliris interface essentially looks like a wall of photos and videos that you can just scroll through. The photos and videos are organised by date, so that you do not have to search in names. The LifeStudio Software is also capable of searching tags on your photos and videos if you had actually added them to your photos.
An immediate update?
The installation of software is swift and quite issue free. We found it quite strange that as soon as the process of installation is complete, the setup actually runs a mandatory update check and immediately comes up with a newer version. Why did it not do it before the installation of the first one? Though this might sound like some nitpicking, you might change this thought after we say this as there is a very annoying aspect involved in the process of updation. In spite of just installing the application, the LifeStudio app has to be complete and that is automatically uninstalled prior to the installation of the new version. So, this is very time consuming and should have been implemented in a much more efficient way. Though the update is welcome, it is a very lengthy procedure.
Hitachi Backup:
Hitachi’s backup software is one of the simplest backup solutions we have seen. The process of backup is done in the background and you will hardly witness any drop in performance levels of the system. This application can be used even in very less powerful systems. As far as the options available on the software is concerned, there are not many actually. In fact, we can blame the simple nature of the suite for the reductions in functionalities. We feel that it would have been better if the users had been given the option to select the directories to backup. Since it lacks any type of filter, this kind of superficial approach simply means pointless and wasteful data transfers. For instance, the complete Windows User Directory is opted for online backup by default. This means, your browser cache and temporary data is completely backed up and synchronised, which is absolute nonsense.
USB Backup:
There is a sync utility built into the Hitachi software that allows you to choose a folder on your system to sync to the USB stick. The best part is, if you make any changes to the files in the folder or add files to the folder, they will sync automatically with the folder on the USB stick. Hence, you will always have the most essential files with you. You will also be able to set the sync one way, for instance, the USB copy takes priority during changes, system takes priority or, just the 2 way sync where your files are always the latest irrespective of where you make the amends. Note that, you will have to set at least a basic understanding of backup to set up the utilities backup. The software actually does not automatically go out and search for file types like videos, photos, or music and the sync function only tracks the folder you specify. For instance, if you drop a file on to the USB key’s main directory, it will not sync back to your system. You will have to choose the particular folder you had set to sync, which is obviously an unnecessary chore.

Online Storage:
To make use of the online web storage facility offered, you should have a Hitachi user account, which is easy to set up and does not ask you for lot of information. You have about 3GB of online storage for free, but if you want more, you gotta pay. The online storage option is a little confusing on many aspects. There is no direct access to the folder hierarchy as well as listing of files. Alternatively, you have to put up with a list of most recently uploaded files. The files are classified based on media types and if the type does not fit in any of Hitachi’s small selection of default formats, you will be able to find it only with its file name. But who memorises file names? Hence, this minimalistic solution will not allow you to access your data through the Web, making this cloud based archive quite an online graveyard.
Cooliris 3D Wall:
As we had mentioned in the introduction, the latest LifeStudio Mobile Plus Hard Drive make the whole job of organising and searching for digital media a whole lot easier. Hitachi’s LifeStudio Application suite makes use of the same cooliris 3D wall idea that is usually found on the Android smartphone’s Gallery app. Every media content has a great deal of convenience of accessing editing and managing them via centralised piece of software that possess support for uploading images to Picasa, Flickr and the all important Facebook. For instance, once you sign into your account, you can view your Facebook photo albums or even that of your mates from within the interface of the software through the 3D wall. This 3D Wall is dubbed as ‘My Life’ and we reckon the novice users such as mums and dads will be particularly enamoured with the visual, web 2.0 style interface. It does not stop there as you can even upload photos from your system to Facebook and even leave comments without having to leave the LifeStudio interface. As you can imagine, you will need an internet connection for this to work and, the disappointing thing is, the software randomly displays ads in the lower left corner.
iPhone App:
Finally, on the front of software, the apps available for the iPhone allow you to access this data online for later. But unfortunately, these apps are not free. The Cooliris allows you to view your data content. If you like it or not, it is for you to decide. While it can be easy to view simple data content structures, checking a large photo collection can be a bit challenging. However, it did a great job of quickly finding all digital content organising it a way that is simple to find, especially with images. Without any changes to the original location of data, the suite puts everything in a single place and groups it by date and then displays it on a 3D wall, making it simple to spot the photo you are looking for.
Two accounts:
Though the login button on the main display as nothing to do with the Cloud, it needs a separate Cooliris account. We could not help the feel that the registration process could have been smoother. You might encounter some error messages, but at the end of it you will get confirmation links at the time of registration , unfortunately all the registration confirmation emails fell on the spam folder. We fear the novice users will depend on properly delivered mails. Hitachi could have also provided an alternative visualisation method on the wall. Consumers who are achieving just a few photos and music will get used to it quite quickly. However, the advanced users with a range of file types that are all not multimedia types, will get really pissed off with the absence of any overview.
Performance:
Even if a drive turns out to be a style icon and is filled with features, what good is it, if the hardware turns out to be slow. It is disappointing that this drive does not support USB3.0, and you tested it with only USB2.0 connection and it seems to perform well compared to other USB2.0 drives. Its write speed of 29.8Mbps is excellent, but has a blow average read speed of 30.4Mbps. Though the integrated hard drive of Hitachi LifeStudio is not a big quickie to offer any sort of a smooth user experience, but the overall experience is good. It is the same case with the USB stick too. The USB thumb has some grave limitations with read performance. However, when it comes to writing, it is pretty fast. Again, this flash drive might not be the fastest around, but it is just enough for everyday use. There were no issues with the drive while using it and it also managed to stay cool and quiet even during extended operations.
Package:
We make sure that we do not miss the part of packaging in our reviews, because sometimes, you will really be able to judge a book by its cover, especially considering that this packaging is entirely responsible for securing the drive throughout its shipping and retailing. The packaging also gives you an idea on how eco friendly the manufacturer may be and, on this perspective, Hitachi has scored full points by making quite an exemplary package that has avoided all the unnecessary plastic and has gone with an apt cardboard. You will not find any installation CDs as the hard drive has been configured as a virtual CD that offers you with all of the required software. However, a small printed installation guide is essential and you will find one in the package which aids the consumer through a few installation steps. In addition to this, there are 2 USB cables, a docking station and the 4GB USB stick.

Warranty:
Hitachi offers its LifeStudio Mobile Plus three years warranty for parts and labour. Hitachi has a dedicated Web site for the LifeStudio family; here you will find lots of information about the drive, including how to use it and how to fix it.
Verdict:
In short, we can say that the Hitachi LifeStudio Mobile Plus is quite and innovative break from the mundane world of external hard drives. Even here at externalharddrives.org.uk, we have said and written a lot about data protection, so we are quite glad each time a manufacturer tries something really new in this market with a great degree of real innovation. As you can imagine, backing up of data to an external hard drive or a network storage solution is not anything new. Virtually, everybody on earth, who can use a computer, has a USB thumb drive and even saving of data on the web has become somewhat old school. Yet, when someone has offered these entire features in one simple, user friendly, easy to use and budget-friendly package, we have to give the device big thumbs up.
The Hitachi’s LifeStudio Application software is one of the best we have seen and the integrated USB thumb drive offers you with quite an easy and flexible way for portability of essential information and media. On the other side, as a user, you would expect the interface to be quite quick and intuitive. The major bane of this Hitachi drive is that, it lacks in filtering and demands that you backup unnecessary and useless data like the browser cache. This needs some tweaking and the web interface can also do with some customising. The Hitachi LifeStudio Mobile Plus external hard drive is most likely to suite the casual and personal users. The lack of a number of file selection options means it is inappropriate for even semi professional users. At a budget price tag, the LifeStudio Mobile Plus is a great deal with the kind of features it offers.
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Hitachi LifeStudio Mobile Plus Hard Drive - Technical Specification Table
| Manufacturer |
Hitachi |
| Model Name |
Hitachi LifeStudio Mobile Plus |
| Model Numbers |
320GB (Graphite): 0S02717
320GB (Platinum): 0S02728
500GB (Graphite): 0S02723
500GB (Platinum): 0S02733 |
| Drive type |
Portable drive |
| Form factor |
2.5 inch |
| Dimensions (H x W x D) |
5.35″ x 3.35″ x 3.17″ |
| Weight |
0.86lbs (0.39kg) |
| Colours available |
Graphite & Platinum |
| Interface |
USB 2.0 compliant, USB 1.1 compatible |
| Capacities available |
250GB, 320GB and 500GB |
| Hard disk type |
Mechanical |
| System requirements |
Windows: Computer system running with Windows XP,
Windows Vista, or Windows 7 and
an available USB 2.0 or USB 1.1 port
Macintosh: Mac computer running OS X 10.5 or
newer with an available USB 2.0 or USB 1.1 port |
| Compatible OS |
Windows XP, Windows Vista,
Windows 7, Mac OS X Tiger® or Leopard |
| Data transfer rate |
USB 2.0: up to 480Mbit/sec; USB 1.1: up to 12Mbit/sec |
| Microsoft Certifications |
Compatible with Windows 7 |
| Web browsers |
Internet Explorer (7 or newer), Mac Safari (4 or newer) |
| Software included |
Hitachi LifeStudio Suite
Hitachi Backup |
| Power Source |
USB bus |
| Package contents |
2.5″ external hard drive”
4GB USB key
USB dock
USB cable
LifeStudio softare
Hitachi Backup software |
| Warranty |
3 years |